- OUR MEDIA PARTNERS
Where the
finest workplaces
meet India's finest audience.
IFWP’s exclusive broadcast partnership with ET Now India’s #1 English business news channel; ensures that every certified organisation’s story reaches the decision-makers, investors, and leaders who matter most.
- Exclusive Broadcast Partner
A Times News Network Channel · Since 2009
- About ET Now
India's most influential
business voice.
ET Now is India’s leading English business news channel, by Times News Network — the broadcast division of Bennett, Coleman & Company Limited, part of The Times Group. Operating under the “Rise With India” mandate, ET Now delivers holistic coverage of financial markets, the economy, policy, and corporate India to the country’s most influential professional audience.
“With a holistic view of financial markets, an insightful take on the economy, and insider access to global cues — ET Now empowers its viewers with actionable intelligence.”
- Launched 2009 · Times News Network · Bennett, Coleman & Co. Ltd
- India's #1 English business news channel by viewership share
- 48% viewership share in English business news category
ENGLISH BUSINESS NEWS CHANNEL INDIA
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Weeks
- The Feature Format
What your ET Now showcase looks like.
Every IFWP-certified organisation earns a structured, broadcast-quality feature on ET Now — produced by GMO Media’s Lumecraft team, shaped to tell your workplace story with authority.
01
Research Briefing
Upon onboarding, our team will undertake a detailed briefing session to align on the brand’s story, objectives, and visual narrative.
02
Leadership Interview
A broadcast-quality, anchor-led interview with the Leadership; at each brand’s Corporate Office forming the centrepiece of the episode.
03
Primetime Broadcast
Each episode is strategically amplified through exclusive tune-in promotions on ET Now, culminating in a comprehensive dual telecast.
04
Digital Amplification
Post-broadcast, the episode is published on ET Now’s YouTube (2.59M subscribers), extending reach beyond the live broadcast window.
- On Air
IFWP × ET Now Features.
Episode 2, Season 5
Xoriant
- ET Now
Episode 10, Season 3
Hero Future Energies
- ET Now
Episode 1, Season 5
Sagility India
- ET Now
Episode 12, Season 4
Lumina Datamatics
- ET Now
Episode 11, Season 4
Alten India
- ET Now
Episode 10, Season 4
Kotak Life
- ET Now