WHY GET CERTIFIED
Your culture
deserves real
recognition.
IFWP certification is an independent, AI-authenticated reflection of how your people truly experience your workplace.
- Why It Matters Now
Workplace culture has become a
boardroom priority.
- 01
Talent decisions begin with culture.
Today’s best candidates research workplace stories long before they ever read a job description.
- 02
People stay where they feel valued.
Recognition, fairness, and trust shape retention far more than perks or pay alone.
- 03
Boards now ask about culture.
What was once an HR metric is now a leadership conversation — measured, tracked, and reported.
- The Case for Certification
Six ways certification
elevates your organisation.
Certification is more than a milestone — it’s the beginning of a lasting advantage in how you attract, retain, and inspire your people.
01
Attract the right talent
An independent culture credential gives candidates the confidence they’re looking for, backed by a name they already trust.
02
Retain your best
Beyond a score, you receive clear insights into what matters most to your people; helping you build the kind of workplace they want to grow in.
03
Earn credibility
Scores are drawn from confidential employee voice and AI-authentication; resulting in a credential built on trust and transparency.
04
National recognition
Certified organisations are presented an opportunity to be showcased on ET Now and share your story on a truly national stage.
05
Composite Scoring
An AI validated WES score, helps you track meaningful progress and share a clear culture narrative for HR practices planning.
06
Elevate Employer Branding
A digital badge, a public IFWP profile, and shareable certified assets give your marketing and recruiting teams authentic proof points to celebrate.
- Featured on
ET Now
Exclusive Broadcast Partner
- BUILT FOR PEOPLE LEADERS
The standard
India's most
respected HR teams use.
From IT services to manufacturing, BFSI to consumer brands, IFWP is the choice of organisations that take culture seriously. We work shoulder-to-shoulder with your HR team to surface insight you can act on.
Confidential
Anonymous employee voice, protected end-to-end.
AI-authenticated
Every response screened for duplicates and anomalies.
Independently
A fixed-threshold verdict; not a pay-to-rank list.
- How It Works
Understanding what sets true
certification apart.
There are many recognition programmes out there. Here’s how a research-backed certification offers something meaningfully different.
Pay-to-list recognition
Typical recognition
Based on nominations, applications, or a management self-assessment
Placement is often tied to entry fees or sponsorship tiers
Employee input is optional, small-sample, or coachable
No independent verification of the claims behind the award
Reflects participation rather than measured workplace quality
IFWP Certification
Research-backed certification
Based on confidential, direct employee voice across all 7 dimensions
Based on nominations, applications, or a management self-assessment
Every survey batch AI-authenticated against coaching and duplicates
Anchored by an evidence-verified HR Practice Audit
Demonstrates your culture meets a clear standard — and is published for all to see
- National Recognition
Your certification,
seen across India.
Certification goes far beyond a badge. IFWP-certified organisations enjoy national visibility, through our exclusive broadcast partnership with ET Now, and across the platform’s listings and honours.
Eligibility for ET Now's certified-workplace broadcasts
Featured on the IFWP Wall of Hono
A verified public profile on the IFWP platform
- On ET Now · Exclusive Broadcast Partner
IFWP × ET Now Features
Episode 1, Season 1
Ashok Leyland
- ET Now
Episode 2, Season 1
Spicejet
- ET Now
Episode 3, Season 1
Tata AIA
- ET Now
Episode 4, Season 1
Garware Wall Ropes
- ET Now
Episode 5, Season 1
DBS Bank
- ET Now
Episode 6, Season 1
Novo Nordisk India
- ET Now
Case Studies & Whitepapers
- White Papers
BFSI · 8,400 employees
June 20, 2026
- GET CERTIFIED
Let your culture speak for itself.
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